August 27-29th

3 Days

HOWL Livingston, Belle Farms, Yellowstone Film Ranch

3 Venues

Designers, Fine Artists, Makers

30+ Creators

Welcome to

Text that reads 'COUP DE ROUGE' in black capital letters on a white background.

Montana and Western art are having a cultural moment—and we’re here to give it a stage.

Coup de Rouge is where the spirit of the modern West meets fashion, fine art, film, music, and storytelling in one unforgettable gathering. Set against the backdrop of Montana’s wild landscapes, the event brings together visionary designers, artists, ranchers, Indigenous voices, and cultural leaders to celebrate heritage while shaping what comes next. More than a fashion event, Coup de Rouge is an immersive cultural experience rooted in reverence, authenticity, and creative freedom. It is cinematic, intimate, untamed, and deeply connected to place, designed to leave guests feeling like they witnessed something rare and impossible to replicate anywhere else.

A crowd of people wearing hats and sunglasses, attending an outdoor event on a sunny day, with trees and mountains in the background.
Three women dressed in bohemian and vintage fashion standing outdoors on a rocky path, smiling and posing for a photo with a mountainous landscape background during daylight.
Four women dressed in Western-style clothing, wearing cowboy hats, walking outdoors on a dirt path with trees and sky in the background.
A woman wearing a large white cowboy hat and a brown leather fringe vest, smiling at the camera at an outdoor gathering, with other people in cowboy hats and western attire in the background.
Young woman in traditional Native American attire, including beaded jewelry and face paint, standing outdoors in front of a white tent or teepee.

FASHION. FINE ART. LEGACY.

Event Location

HOWL 8.27

Opening Night Kick Off

Storefront with large windows, red carpet, velvet ropes, and a covered object in front, likely for grand opening or event

Belle Farms 8.28

Field of blooming lavender flowers with green foliage, stretching into the distance.

VIP Dinner

Yellowstone Film Ranch 8.29

Fashion & Fine Art Collaboration

FEATURED DESIGNERS

Nudies Rodeo Tailors

White Bear Moccasins

Nomadic Reign

Brocade Stops Black Eagle

Rodeo Hippie

Canty Boots

Duncan Vezain

House of Cow Bella

Mountainside Metals

Rebekah Jarvey

Choke Cherry Creek

FEATURED ARTISTS

Jeremy Arviso

Kim Daw

Tyrel Johnson

Willis Johnson

Amber Sampson

Laura Goodson

Jesse Purdom

Linda Pease

A painting of a woman's face surrounded by large leaves, in earthy tones, displayed on an easel in an indoor setting.
A man standing in a grassy field with trees in the background, wearing a large bear costume jacket and looking directly at the camera.

A LIVING ARCHIVE OF THE MODERN WEST.

Group of people dressed in Western and cowboy costumes standing on dirt ground in front of a wooden building with a balcony, during daytime.
Woman standing on a hill overlooking a vast landscape with a cloudy sky, wearing a hat and casual clothes.
Close-up of a Western saddle with intricate tooled leather, mounted on a horse outdoors, under a cloudy sky.
Sunset over a mountainous forest landscape with pine trees and green vegetation in the foreground, partially covered by tree branches.
A rural townscape under a sky with scattered clouds, with mountains in the background, a church with a tall steeple, and several buildings across an open field.